Rooted in a vision for freshness and distinction, we crafted organic shapes that seamlessly integrate into the isotype. The visual system draws inspiration from the natural forms of fruits and vegetables, abstracted to preserve their organic essence and reflect the brand's identity. The color palette uses monochromatic tones to keep the focus on each product, while large, dynamic imagery of fruits and vegetables at the bottom of the packaging, adds movement and fluidity. Stickers were added to highlight the benefits of frozen produce, and two contrasting sans-serif fonts were selected for typography, offering a balance of thickness and form to ensure both readability and clarity. The result is a packaging system that feels fresh, fluid, and unmistakably organic, capturing the essence of the brand while keeping the spotlight on the produce itself.