By crafting a youthful, playful, and vibrant 'Cactusverse,' the rebrand tells a compelling story rooted in the brand's core values, benefits, and resilience. This became the foundation of our concept, as we set out to create a vibrant, eclectic, and lively universe where cacti come to life. Both Pricklee’s logo and illustrations were inspired by the sharp, geometric edges of real cacti, reflecting the plant’s strength and resilience, two core attributes of the brand. Within this 'Cactusverse,' we created playful and fun illustrations that embody the brand's ethos. These vibrant cacti designs reflect a world of healthy, active, and sustainable practices; aligning with the brand’s refreshing cactus water.

The 'Cactusverse' is a joyful world where freedom, happiness, flexibility, and wellness reign. The end result is a bold, cohesive brand that communicates Pricklee’s vision, personality, and key message by immersing consumers in a fun and friendly universe where everybody fits in.