Pricklee approached us to revitalize their brand with a playful, fresh, and eye-catching design, aligned with their new mission: to embody resilience, just like a cactus. By crafting a youthful, vibrant, and imaginative Cactusverse, the rebrand tells a compelling story rooted in the brand's core values, benefits, and spirit of resilience.

This became the foundation of our concept, as we set out to create a lively, eclectic universe where cacti come to life. Both Pricklee’s logo and illustrations were inspired by the sharp, geometric edges of real cacti—symbolizing the plant’s strength and resilience, two core attributes of the brand.

Within this Cactusverse, we developed playful, dynamic illustrations that embody the brand's ethos. These vibrant cactus designs reflect a world of health, activity, and sustainability, aligning seamlessly with the brand’s refreshing cactus water.

The Cactusverse is a joyful world where freedom, happiness, flexibility, and wellness reign. The result is a bold, cohesive brand that communicates Pricklee’s vision, personality, and key message—immersing consumers in a fun and friendly universe where everybody belongs.