Services we did:
Jack & Friends
Branding, Illustration, Packaging, Web Design, Web Development
Location:
United States.
Year:
2023
Made with jackfruit and pea protein, Jack & Friends is an award-winning plant-based jerky that delivers the texture and look of real meat, without the compromise. These ingredients qualify the product to be vegan, top 9 allergen-free, and a good source of fiber and protein with no added sugar to include different lifestyles and dietary restrictions without sacrificing nutrition. We created a playful and fun brand identity that brings Jack & Friends' story to life.
To create a unique and playful brand, we crafted an illustrated Jackfruit universe that captures the essence of adventure, exploration, and the joy of discovery. These illustrations shape a vivid and rich plant-based universe of two distinctive characters: Jack, embodying the nature of the jackfruit, and the other friend, personifying the unique flavor of each jerky (Jack & Tom, Jack & Teri, Jack & Barb). Drawing inspiration from each flavor, we've intricately detailed each character's color, shape, hairstyle, clothing, and accessories to mirror the ingredients' essence. We created sharp, bold vector illustrations with depth, texture, and a touch of realism. To enhance the richness, we added subtle noise, while the Jackfruit Jungle website brings the brand to life through a vibrant, immersive design, where every scroll reveals new layers of the jungle.
