Services we did:
Poderosas
Branding, Packaging
Location:
United States.
Year:
2023
Driven by a mission to create social change, PODEROSAS is a non-profit organization dedicated to providing comprehensive sex education. They have been a forceful advocate, championing the fundamental right of all young generations to access accurate information about sexuality, sexual health, comprehensive education, and sexual rights. Their mission extends beyond education; they empower individuals within vulnerable communities across Colombia by fostering informed perspectives, allowing responsible decision-making concerning one's body, sexuality, and gender. PODEROSAS needed a visual identity that matched the power of their mission, and we were up for the challenge.
To align with the brand's confident, expressive, and irreverent tone, we focused on creating a bold brand identity without diluting the sensitivity of PODEROSAS's services. We created a strong and impactful logo that matched their advocacy-driven tone of voice. This approach remained flexible, allowing the brand to speak with a powerful demeanor while maintaining its approachability. We extended the brand by creating a playful and eye-catching graphic of patterns and stickers strategically designed to captivate a younger audience's attention and reinforce the organization's distinctive concept. This approach delivered a brand identity that is bold yet approachable, commanding attention while staying true to PODEROSAS’s it’s mission, striking the perfect balance between power, playfulness, and purpose.
