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To align with the brand's confident, expressive, and irreverent tone, we focused on creating a bold brand identity without diluting the sensitivity of PODEROSAS's services. We created a strong and impactful logo that matched their advocacy-driven tone of voice. This approach remained flexible, allowing the brand to speak with a powerful demeanor while maintaining its approachability. We extended the brand by creating a playful and eye-catching graphic of patterns and stickers strategically designed to captivate a younger audience's attention and reinforce the organization's distinctive concept. This approach delivered a brand identity that is bold yet approachable, commanding attention while staying true to PODEROSAS’s it’s mission, striking the perfect balance between power, playfulness, and purpose.