PODEROSAS needed a visual identity that matched the power of their mission, and we were up for the challenge. To align with the brand's confident, expressive, and irreverent mission, we focused on creating a bold brand identity without diluting the sensitivity of PODEROSAS's services.

We designed a strong and impactful logo that matched their advocacy-driven tone of voice. This approach remained flexible, allowing the brand to speak with power and conviction while maintaining its approachability.

To extend the brand, we created a playful and eye-catching graphic system of patterns and stickers; strategically designed to captivate a younger audience’s attention and reinforce their distinctive concept.

The result is a brand identity that is bold yet approachable, commanding attention while staying true to PODEROSAS’s mission. It strikes the perfect balance between power, playfulness, and purpose.