They approached us to create a brand identity that communicated innovation, sustainability, and forward thinking. Working at the intersection of CPG branding, packaging strategy, and brand identity systems, the goal was to visually express smart change; packaging that opens new possibilities for food brands.

The name Janus comes from the Roman god of doorways, transitions, and new beginnings. We leaned into this meaning to shape the identity. Directional graphic blocks emerged from abstracted “J” and “F” forms, paired with negative spaces that resemble door openings or portals. These visual cues reflect progress, opportunity, and the shift toward smarter, more responsible food packaging.

Structured lines and modular layouts create a sense of reliability, while the portal-inspired graphics evoke innovation and movement. The system was designed to work across packaging, digital touchpoints, and web design, ensuring consistency for a growing CPG-focused business.

The result is a confident, future-ready identity that supports Janus Food Group’s role as a trusted co-packing and private-label partner. It positions the company as a leader in sustainable packaging solutions for food brands, while giving them a flexible brand system built to scale across markets, products, and platforms.