Services we did:
Abby Care
Branding, Web Design, Web Development
Location:
United States.
Year:
2023
Kochere prides itself on providing a remarkable coffee experience rooted in quality, craftsmanship, and sustainability. Their organically sourced, single-origin specialty coff ee is roasted to order in small artisanal batches, guaranteeing freshness and delivering exquisite fl avors. Each batch of coff ee is carefully sourced and handpicked from renowned coff ee regions such as Ethiopia, Kenya, Tanzania, Uganda, Sudan, Rwanda, Somalia, and Yemen etc. Kochere approached us to refresh its brand since its identity lacked personality and didn’t align with the storytelling behind its brand.
To infuse the brand with an adventurous spirit, we crafted a timeless, authentic, and sophisticated identity. Rooted in themes of travel and discovery, the design elements evoke a sense of exploration while subtly nodding to the brand’s specialty. The visual system invites consumers on a journey, connecting them to the origins and richness of the product. A combination of bold typography, duotone imagery, and structured yet dynamic compositions ensures both legibility and versatility. Inspired by
traditional maps and atlases, the graphic language modernizes these elements into a refi ned and colorful expression, reinforcing the brand’s commitment to quality, storytelling, and global connection. This identity seamlessly blends adventure, sophistication, and authenticity, creating a visual language that invites exploration and celebrates the brand’s rich origins from around the world.
