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To infuse the brand with an adventurous spirit, we crafted a timeless, authentic, and sophisticated identity. Rooted in themes of travel and discovery, the design elements evoke a sense of exploration while subtly nodding to the brand’s specialty. The visual system invites consumers on a journey, connecting them to the origins and richness of the product. A combination of bold typography, duotone imagery, and structured yet dynamic compositions ensures both legibility and versatility. Inspired by
traditional maps and atlases, the graphic language modernizes these elements into a refi ned and colorful expression, reinforcing the brand’s commitment to quality, storytelling, and global connection. This identity seamlessly blends adventure, sophistication, and authenticity, creating a visual language that invites exploration and celebrates the brand’s rich origins from around the world.