Rompe partnered with us for coffee brand identity, which could express their heritage in a way that felt vibrant, modern, and approachable. As a branding agency working across CPG, food, beverage, and emerging consumer brands, our goal was to create a system that honored the story behind the coffee.

Inspired by the narratives of Mexican-American generations, the identity blends cultural tradition with a playful, contemporary spirit. Bold illustrations celebrate unity, family, and the legacy of coffee cultivation passed down through generations. The elongated arms in the artwork symbolize connection—stretching from past to present; showing how craft and culture move through generations, reaching coffee lovers everywhere.

Scenes of community bring warmth to the brand: neighbors gathering, sharing stories, and enjoying a cup together. These moments reflect the heart of Rompe’s mission and help shape a brand expression that’s relatable everywhere.

Each illustrated character radiates authenticity, embodying both the enduring soul of Mexican coffee families and the pride of a new Mexican-American generation. The final identity blends heritage with modern energy, designed for strong branding for coffee brands and CPG packaging.