Seeking a visual identity that reinforces the idea that eating well can be fun and satisfying, Superspoon aimed to challenge the notion that healthy eating is reserved for a specific lifestyle. To achieve that, we created a playful concept inspired by the roots of nature in a playful and appealing way.

The logotype was custom-designed from scratch, with each letter carefully crafted to reflect Superspoon’s organic and dreamy essence. The counterforms of the letters abstractly represent root shapes, while the fused ends create a smooth, creamy texture, mirroring the consistency of Superspoon's butters. For smaller applications, we developed a secondary version of the logo that retains the same organic and whimsical characteristics.

Superspoon’s graphic universe builds on curved, colorful backgrounds derived from the shapes of the letters in the logo. A bright and vibrant pastel palette brings a sense of energy and fun, aligning with the brand’s message that healthy eating can be enjoyable.

To add a playful dimension, we designed a series of stamps and icons used to highlight important callouts and brand benefits. These elements are applied consistently across platforms and products, ensuring a cohesive brand presence.

The result is a bright and engaging visual identity that ensures Superspoon stands out in the crowded superfood market. It appeals to a wide audience and reinforces the idea that healthy snacks can be nutritious, delicious, and fun.