They needed a brand world that reflected this attitude. Instead of leaning on the typical “clean” or “minimal” look often seen in wellness, we built something playful and full of life. Working within the landscape of healthy food branding and modern superfood packaging design, we created an identity that feels joyful from the first glance.

The custom logotype became the foundation. Every letter was drawn from scratch to channel Superspoon’s organic, dreamy personality. The shapes inside the letters loosely mimic roots and natural forms, while the connected endpoints echo the creamy texture of the spreads; an approach that ties the brand story directly into the product.

From there, we built a graphic language shaped by the curves of the logo. Soft, rounded forms and a vibrant pastel palette bring energy to the system, helping Superspoon stand out in a category often filled with earthy neutrals. These elements translate seamlessly onto labels, and digital layouts, supporting a cohesive presence across channels.

To highlight nutritional benefits, we introduced a set of playful stamps and icons. The visual system is flexible enough to grow with future flavors and line extensions, ideal for a brand moving into the wider superfood and wellness space.

The result is a brand identity that feels expressive, and unmistakably Superspoon. In a crowded superfood market, it carves out a bright, engaging space; one that speaks to a broad audience and elevates the product through thoughtful food product branding and distinctive CPG packaging design.