Kochere approached us to refresh its brand, as its identity lacked personality and didn’t align with the storytelling at its core. To infuse the brand with an adventurous spirit, we crafted a timeless, authentic, and sophisticated identity.

Rooted in themes of travel and discovery, the design elements evoke a sense of exploration while subtly nodding to the brand’s specialty. The visual system invites consumers on a journey, connecting them to the origins and richness from where each coffee comes from.

A combination of bold typography, duotone imagery, and structured yet dynamic compositions ensures both legibility and versatility. Inspired by traditional maps and atlases, the graphic language modernizes these references into a refined and colorful expression.

The result is an identity that seamlessly blends adventure, sophistication, and authenticity. It creates a visual language that invites exploration while celebrating the brand’s rich origins from around the world.