Kochere approached us to evolve its identity. Their previous look lacked the depth and personality needed to match the brand’s narrative-driven mission. They needed a refreshed coffee brand identity; something timeless, expressive, and aligned with the world of specialty coffee branding.

To bring that to life, we built a visual system rooted in exploration. Inspired by themes of travel, discovery, and origin stories, the identity invites people into the journey behind each bean. It creates an emotional bridge between consumers and the places where Kochere’s coffee begins.

Bold typography, duotone photography, and structured compositions form the backbone of the system. These elements work together to create clarity and impact, performing equally well across coffee packaging design, digital platforms, and future product extensions. The graphic language draws from classic maps and atlases; references reimagined into a modern brand that fits the contemporary specialty coffee space.

The final identity blends sophistication, authenticity, and a sense of adventure. It gives Kochere a distinctive presence in the global coffee market, supporting strong coffee product branding, elevated CPG packaging, and a cohesive story that celebrates origin, craft, and connection.