Jack & Friends wanted a visual concept that lived up to the brand’s name—Jack as the main character ingredient (jackfruit) and the friends as the flavors exploring alongside him. To create a unique and playful brand, we crafted an illustrated Jackfruit universe that captures the essence of adventure, exploration, and the joy of discovery.

These illustrations shape a vivid, plant-based world filled with two distinctive characters: Jack, embodying the nature of the jackfruit, and the “friend,” personifying the unique flavor of each jerky (Jack & Tom, Jack & Teri, Jack & Barb).

Drawing inspiration from each flavor, we intricately detailed every character’s color, shape, hairstyle, clothing, and accessories to mirror the essence of its ingredients. The result is a diverse universe that makes each pairing feel distinctive and alive.

We created sharp, bold vector illustrations with depth, texture, and a touch of realism. To enrich the overall feel, subtle noise was added, giving the visuals a tactile, handcrafted quality.

Finally, the Jackfruit Jungle website brings the brand to life through a vibrant, immersive design where every scroll reveals new layers of the jungle, inviting users deeper into Jack & Friends’ playful world.