Brief – Wagon Studio

1 — Brand Background

What’s your brand name and what’s the story behind it? * Share your brand name and how it started.

How long have you been in the market, and what stage would you say your company is currently in? Describe briefly your company’s current stage (startup, growing, established).

How big is your team or operation? For example: “3-person studio” or “50-member company”.

Who are your main competitors, and what do you think they’re doing well (or not so well) online? Mention key competitors or benchmark brands.

How visually developed is your brand at the moment? *

(a) Fully defined (brandbook, colors, type, assets ready) (b) Partially defined (logo + some elements, but no clear style) (c) Not defined (you’ll need our help to create the website’s visual direction)

Select the option that best describes your brand’s visual maturity.

2 — Website Goals & Purpose

What are the main goals you want to achieve with your website? * Examples: generate sales, strengthen brand image, educate your audience, entertain, etc.

What kind of website are you looking to build? Informational / Corporate / Landing Page / E-commerce / One-pager / Portfolio / Other.

Do you have an ideal launch date? Any specific deadlines we should keep in mind.

3 — Content & Structure

If you already have a website, would you like to keep its current structure, or are you open to reorganizing it and adding new sections if we see opportunities for improvement? * Please share the link.

What main sections or pages do you consider necessary? For example: Home, About, Services, Contact, Blog, etc.

Do you already have the written and visual content your website will use?

Yes — everything is ready to be used. A little bit — we have some content, but it may need updates or expansion. No — we’ll need help creating or organizing all the content.

We can support you with copywriting, structure, and guidance on visuals if needed.

Do you prefer a sleek and static website, or one with dynamic animations and interactive moments? Tell us how you want visitors to feel — minimal and calm, bold and energetic, or playful and interactive.

Should the site be self-manageable, allowing you to edit text, images, or products easily? If yes, we’ll recommend CMS options that let you make updates without coding.

4 — Features & Integrations

If so, do you have a preferred platform (CMS), or would you like us to recommend the best option based on your goals and site type? * WordPress, Shopify, Webflow, etc.

Do you need any specific integrations or functionalities? For example: payment processing, email automation, booking systems, or other tools.

Would you like Wagon to handle both design and development, ensuring a seamless process and a unified final result?

Yes — I’d like Wagon to manage both design and development. Just design — we’ll handle development on our side. Just development — we already have the design ready.

We can adapt to your workflow — full project or specific phase.

5 — Visual & Functional References

Are there any websites you find inspiring — visually or functionally? * You can share links and tell us what you like or dislike about each.

6 — Budget & Scope Alignment

Do you have an estimated budget range or a maximum limit for this project? * It’s not mandatory, but it helps us tailor the proposal and options accordingly.

7 — Tell us about you

What's your name? * Tell us who we’ll be in touch with — your full name or the main contact for this project.

Email * We’ll use this email to send your proposal and updates.